How did you end up starting Singapore Lactation Bakes (SLB)?
Joanna tells us, “After my experience with Jolinda, I knew what it felt like to have a low supply and feel unsupported. I felt deeply about this and I really hoped no other mum would have to go though what I went through, so I offered the cookies to my own circle of friends.”
“They loved them and soon word spread, bringing me to the blessed place I am now.” And that is how Singapore Lactation Bakes(SLB) was born.
“We are also blessed with the opening of our own store recently! It is located at 183 Jalan Pelikat #B1-105 s(537643), we are a team of four at the moment.”
You mentioned that you were a banker before…what made you quit or change lane?
Joanna says, “As SLB progressed, I got the opportunity to talk to a lot of different mums who had various problems with breastfeeding. I really wanted to help them more.”
“I couldn’t do that while holding on to two jobs so I chose to quit mine and focus on helping the mums. I also took breastfeeding courses to gear myself with more knowledge to help more mummies.”
Were there any hiccups to starting and running this business?
“I think I’ve been blessed in this area as everything has been smooth so far.”
“I think the biggest challenge is keeping up with with the variety of bakes (both what we have now as well as with developing new flavours/products) while balancing taste and effectiveness.”
“We have seen an increase in demand over the years as hospitals have begun advocating breastfeeding in the recent years”, Joanna reveals.
Cookies and muffins go for $6.50, cookies cups are $16.90 and teas are $9.90.
What feedback have you received from mummies? Has it helped them boost breast milk supply?
Joanna informs us, “The reviews have been quite good. Though it might not work for everyone, the majority of mummies have reported that our bakes have worked for them.We are working relentlessly to improve our bakes in terms of their variety, taste and effectiveness.”
“It’s usually a gradual increase in the amount of milk they pump, not necessarily just a specific pump or latch timing.”
“As our slogan says, “Eat. Breastfeed. Repeat”.”
“We encourage mummies to eat the bakes, breastfeed and then repeat. The boosters will not increase milk permanently. They will increase milk supply temporarily either by having fuller breasts or more let down.”
“Mummies are encouraged to pump the milk out. They need to pump or latch when they experience let down, to stimulate their body to make more milk. Our bodies work by demand and supply. More milk drawn will result in more milk produced.”
As a mumpreneur, how do you manage running SLB and looking after kids?
Joanna admits, “This has been a real challenge. That is why SLB’s working hours are from 9 am – 5 pm. We drop our kids off at school in the morning and pick them up afterwards and try to spend as much time as we can, when we are with them.”